()顣нЩЩЧдòζ棬澫鷢е20021 300鎨�%漸ìееС豾йжδνожС飬ггоС彨ù3MСλ淶Ще塣••Τ•ΤвЭüóеС飨ùá涼ɡмáк飬κдиü ν жг VS.δ л (1)ЩЩ顣飬áеЩЩЩоЩгùоùСЦгáееогаЩ•B-47707B-52B-52вСмз綴治СкB-52д3372СС15Щ3MIBMС顣ú档28MBAλκλλ羵йλIMEDE飬λ7мκλIBMIBMIBM25%üбáIBM嶼紫жTupperwareбм60•ЩиIBMеЭλЧ绰顣棬λгáδеFrito-LayиЩ紵мЩ99.5%ùоЩЩóоЩ庺Щ綨ЩоЩЩá•УЩЧиУУ飬У5У磬м100÷°кáIBM鸡IBMIBMìì飬ЩС÷Maytag99.5%егЩЩ÷Caterpillar·Щ壬3MDEC伤•2020вIBMд顣3MBloomingdalesСоЩ繫СЩоЧЩЩζùСλ滮зβС齫塰б齫鼮(1)ν廭•л硣鵤ЩЩЩ棬λж1977ЧЧоЧооЧ1962•Strategy and Structure1977о湦1970иекййЧ19801977á磬оν壨о1930•÷•λ•Τ•Τ綨ΤξΨóЧ裬ЩλЧ÷о壬ɡео弫齫иеЧΨЭЧ30鼯鵤棬ζΤ•Τй壬裨Сλе80磬ж10Τже磬жìζΤЦδ•ɡдЧIBM3MЩΤоС紦(1)оγ20506070е80·ЧС磬organizingдδггЩЩSЩ4ЩЭ•The Art of Japanese Management•λе档еЩЧЧЩЩЩ7顣ЩSЩЧЩижЩЧЩ·塣·塣дóκλ仯仯Щó顢Щ塣±197974о3MСС飬壨оЩ75羴19791980аож25屨20бЩоδЩожСЩиж°жЩлз谭жкжСDECλ10Сù鷽525С飬вáЧIBMζС•IBMIBM•лù9 000塢•Щзйζ•ξCEO•оЩü棬жж500ожΣλнео3Mо3M1УС鹲ζ•жЩе棬УЩУΣж棬ЩЩ棬ЩеIBM20谭жСеλ磬MSDλManagement Sciences Division223ùгзζ223е磬Σж·áСЦо(1)оδ62塣衣ломдЩοо3. 3M4. 5. 籴BechtelFluor6. ArcoDow ChemicalЩаУ淶оноСоγξУе1020о磬ЩЧ6Ч2019611980Щ361. С2. С3. ν1961.12.3119804. ɡ5. 6. 206У450%Ч36У17650񛻦%Щ20Щг仯綯к19432122е12Щ25й62оЩ幫硰ΣоЩЩЧɡDECIBM3MЩеоозЩ7S22ЩоνЩоɡЩЩеЩ覣ЩегЩδо19807о20050оMemorexλIBMIBMее3Müо嵽磬λоTandemTandemЩоСеIBMλЩüCEOλ(1) 廭ITTú•з•УежйλγΨЩ2060ЩСЩüг4924幫Щγγλιtechnical jocksγУСOre-IdaЩгüáδ磬ггог50100з•滮顱еЩЧл顣顢徢档еζδìùЧй覴ЧСо•1025й151 0002 000133λооЧС7оЧ·10СЩ飨С顢Щá飬Щ•жù1 0001 000Щ壨жзллС25енз硣гнζЩ鷳•Wealth and Poverty•ηλ•鵱•ζOverhauling Americas Business Managementкɡ仯1980Σ•汨棬λ糤侺йEurope Outgrows American Management Style顣51. 2. 3. 4. 5. 5У•λУооMBA•мСеЩMBA17•λθλеúúá顣УMBAγнνСЩЩоЧЩгдЩλ••·Managing Our Way to Economic Declineδ2050òλ•Сг漣гá°•гZen and the Art of Motorcycle Maintenanceж壬Щ6мκιйСгг棬ЩЩеоáξ5λ2 200350100覴14069070Źຒų%λЧΣиЧλΨе飩еЩproposal boxesлеCEO•ей(1)Щùй滮滮档KoppersCEO滮滮滮Щ滮б仯TRW3MЩ洴••滮ЧStandard Brands滮ЩмЩйй滮粻егжж飿о淶1980оУСйС顣ν•侭The Structure of Scientific RevolutionsйЩо飬16СеЩе* Ψн* гЧβз滮趨Щ* 500λá* Сдп* ЧжЧó30ຜ%* бλ1/3ù棬* йС* м* олЩЩкЩIBM99.5%ΣЩáг48С÷10IBM3MIBM塣κθ•У10AM InternationalCEO•ù1960μм20飬··òв岻飬о飬жЩDEC3MСв10ΨжнЩжλггü5•÷桯治о顱Village Voiceλλ仰áЧе15о•Щ·綨áж71%в滮ΡСжЩIBM360俪УIBM•Щ360鲢ЩDECλKoppersCEO•ЧЧУγУ﹫С顭涨ò3MDECк潻tight couplingЩ崡3MDECIBMЩеУ缸úоУ3MIBMЩк•кСмν磬•MBAЩΣζЭеЩеAУAΨ顣еп(1)ì塣Чì1. к2. Чù5. жж6. 壬壬ì趨ЩáIBM趨IBMзо100຦ະ๾ຍų%оУ70ຍŴະຍŸ%о洫ЩIBM70ໄ%IBM40ະ%оЧλ90%裬鶼5ŷ໓%漤оо•綨жеúв飬г仰поо101010аò107ú10710δúи•The Unconscious ConspiracyWhy Leaders Cant LeadУео25йоɡоóóòе•е顷Ghost in the MachineеЩк磬ΣоооеЩо100%ЩеЧСλЩЩ棨клСλ9 000塣趨30ССλУ档•DNAо•ЩЩνζСй••飬и壬иЩе45飬4Сκ80ຈ%•о1. Щavailability heuristicЩЧλ2. 磬ийòú3. ССй磬и301812Ч·баKISSKeep It SimpleStupid!оü磬оУóоìμж10451 0005015 000о50м5о1530Сù500趨15 000еЩ顣飬ж涨棬顣УС÷ж磬ɡSchlumberger3060100175趨Щ2274ж74УС湤鹤档κ湵СΡоЩЩ磬30оüоо浽裬Упе10120110121020Соо10ед20λ伸λáA÷AλáЩеA2 000д5ооЩ飬Ρо漤漤в漤С漤佲壬вЧα漤Щ漤ιм壬á磬717Rockville漤IBMüνFoxboro漫из嵽еλзΨССзСüССЧССЧòáСС湳•1951裺λ1897•г綨ЧС籦19551972ι1929δйЧоооúá•Ψг漤档еδСλеЩж(1)жüж飬жЩùΡжΡС绰3%糤粻ж•裬ижС1934ж伸йλ1934йС66ùù184ùùδЩùй92%ооνож飬尢еССЩб95%СΨж顣жжνжпС顱顢Чжжо•оа鲢幫Эже·ó塣•йЩ塣粼•On the Uses of Enchantment塣оУ档зIBMмκ顣30СλмЩ涼﹫гЩλоей÷•P&GEyes on Tomorrowб•ιCEO••